Back in June, Google rolled out a new favicon — the small icon that greets you when you access Google on your URL bar or your bookmarks list — and Google encouraged our users to submit their ideas for this important piece of Google branding. Volume of submissions we received, and Google has introduced a new favicon inspired by those submissions by users. While the final icon is a reinterpretation of one contest submission, it draws on design elements and ideas from many of them.
André Resende, a computer science undergraduate student at the University of Campinas in Brazil, submitted the design that inspired our new favicon. His placement of a white 'g' on a color-blocked background was highly recognizable and attractive, while seeming to capture the essence of Google.
Google has changed the color layout slightly and moved the 'g' off center, his submission formed the basis for new design.
Incorporating all four of Google's colors (red, yellow, green, and blue) into the four corners of the favicon was a theme we liked in many submissions. Google saw this idea in the designs submitted by Hadi Onur Demirsoy, Lucian E. Marin, and Yusuf Sevgen (pictured below).
Google believes new favicon, which nicely integrates all of our original criteria: distinctive in shape, noticeable, colorful, timeless, and scalable to other sizes.